My name is Merav Flam. I am a designer, creator, entrepreneur, content curator, as well as mentor and consultant to businesses designers and students involved in designing and building a brand. I love advising boutique businesses and designers with regard to strategic processes in developing their brand
I hold a bachelor’s degree from the Department of Jewelry and Fashion Design at the Bezalel Academy of Arts and Design, Jerusalem, and a master’s degree in design (M.Des.) from the Department of Interdisciplinary Design at Department of Interdisciplinary Design at Shenkar College of Engineering, Design and Art, Ramat Gan. I am also the founder and owner of Manuela (2001-2016), a children’s product design brand.
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Over the years I have advised and developed series of items for brands in a variety of lifestyle fields - jewelry, bags, product design, and others. I have extensive experience in building and defining brands; developing and designing series and collections; formulating an initial model; choosing materials; working with suppliers and manufacturers in Israel and around the world; pricing collections; and work with distributors and marketing, sales, design, and digital personnel.
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In the Media:
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Yuval Saar, "Only Good: Merav Flam’s Road from Manuela to Simply Good," Portfolio, July 23, 2019 (in Hebrew).
https://www.prtfl.co.il/archives/115807
Udit Lauren Belkin, "Yes to the Occupation: The 20 Israelis Who Are Shaping the World," Mako, 12 April 2012 (in Hebrew).
https://www.mako.co.il/living-home-styling/furniture/Article-072dba78756a631006.htm
Tali Heruti-Sober, "'I Have Never Sent Anything to Any Celebrity, and Even If I Wanted To I Wouldn’t Know How': How an Established Product by Entrepreneur Merav Flam Became a Leading Brand with the Help of Trendsetter Suri Cruise," The Marker, July 18, 2010 (in Hebrew).
https://www.themarker.com/career/2010-07-18/ty-article/0000017f-e8aa-da9b-a1ff-ecef10730000
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Exhibitions:
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Mother Tongue, Shenkar on Wheels (2020).This traveling group exhibition featured works from my final master’s degree project at Shenkar. Offering a new interpretation of traditional Yemenite handicrafts, the project distilled the functional and aesthetic essence of traditional objects.
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Designers Plus Ten, Design Museum Holon (2010).
As part of Design Week in Holon, the Manuela brand was introduced at a group exhibition of work by designers of established (10 years+) independent, active brands.